Victoria E. Langley

Chicago, Illinois • victoria.langley@gmail.com • linkedin.com/in/victoriaelangley/

Content Marketing Manager 

Highly organized writer and content marketing leader with 12 years of professional experience, including four years in a fast-growing B2B SaaS company. Transitioned my legal degree, research experience, and analytical skills into content marketing for professional, highly regulated industries. Confident in managing competing priorities and executing in ambiguous environments. Builds strong relationships with cross-functional stakeholders and subject matter experts (SMEs). Familiar with using generative AI and large language models (LLMs) to support content research and production.

WORK EXPERIENCE 

Ontra (AI Private Markets SaaS, 400+ Employees)

Senior Content Strategy Manager 01/2025 - Present

  • Own content marketing strategy and editorial calendar. Plan quarterly content to support integrated and GTM campaigns. Align quarterly plans with company and marketing OKRs.

  • Determine and implement SEO and keyword strategy in collaboration with the Growth team. Optimize content to improve SEO rankings and monitor results in SEMRush.

  • Spearhead Ontra’s first GEO/AEO strategy. Monitor LLM visibility, share of voice, and citations. First GEO-optimized article became Ontra’s top URL used by LLMs within 30 days of publication.

  • Oversee content production from ideation through execution. Leverage AI-assisted content systems. Repurpose content across email, organic social, newsletters, and more.

  • Own organic social media strategy and content production. Increased LinkedIn followers by 75% in two years. Launched Ontra's first LinkedIn newsletter, reaching 5,000+ subscribers and averaging a 40% email open rate within six months.

  • Cultivate cross-functional collaboration. Head a collaborative effort with R&D and Engineering teams to ideate and publish technical content.

  • Track, analyze, and report organic content performance metrics on a monthly basis.

Senior Content Writer 02/2022 - 12/2024

  • Launched and maintained Ontra’s first editorial style guide, improving the consistency of Ontra’s style and tone across marketing materials. 

  • Oversaw blog and guide development from ideation through execution, and published blog posts via a content management system. 

  • Supported lifecycle marketing, account-based marketing (ABM) campaigns, and other demand generation efforts with landing page, email, and ad copy. 

  • Collaborated with an external agency to implement SEO strategy.

  • Assigned and monitored project progress via a decision framework.

  • Reviewed content performance metrics to optimize blog posts for demo requests and form fills and to identify topics for updates or further development. 

Independent Contractor

Writer & Strategist 09/2015 - 01/2022 

  • Researched and wrote about complex legal issues in blogs, magazine articles, white papers, and case studies for law firms, legal publications, and legal tech companies. 

  • Wrote & SEO-optimized thousands of blogs to drive leads for small and mid-size law firms. 

  • Noteworthy customers included ALM Media, Best Lawyers, U.S. News & World Report's Lawyer Directory, and National Jurist and PreLaw Magazines. 


Brafton (Global Content Marketing Agency, 200+ Employees)

Assistant Content Manager 02/2014 - 08/2015 

  • Oversaw three to five writers' and editors' workloads, monitored daily content production, and reported monthly content production. 

  • Deployed and monitored content marketing strategies for editorial clients; acted as sole day-to-day contact for up to 12 clients. 

  • Coordinated with internal departments to ensure timely delivery of graphics and video products. 


Senior Writer 

  • Established a comprehensive debriefing template to streamline writer transitions and enhance client history documentation, boosting efficiency and client satisfaction.

  • Developed content calendars and wrote blogs, white papers, landing pages, case studies, and other marketing materials to drive clients' SEO and business goals.

  • Acted as primary contact for numerous clients, ensuring consistent communication and client satisfaction with editorial products. 


SKILLS 

Technology: AirOps, Asana, Canva, ChatGPT, Claude, ClickUp, Dropbox, Gemini, GSuite, Highspot, Knotch, Peec AI, SEMRush, Slack, SquareSpace, Trello, WordPress, Wrike, Zoom

Content Marketing: Answer Engine Optimization (AEO), Blogs, Business-to-business (B2B), Case Studies, Content Development, Generative Engine Optimization (GEO), Go-to-Market (GTM) Strategy, Guides, Infographics, Integrated Campaign Planning, Large Language Model (LLM) Prompt Engineering, Long-Form Content, Multi-Channel Marketing, Newsletters, Search Engine Optimization (SEO), White Papers

EDUCATION 

J.D., University of Illinois Chicago School of Law 

B.A. in Philosophy, Northern Illinois University