Victoria E. Langley

Chicago, Illinois • victoria.langley@gmail.com • linkedin.com/in/victoriaelangley/

Content Marketing Manager 

Highly organized and meticulous content marketing manager with over 10 years of writing and editing experience. Adept at translating complex topics into plain language and planning intriguing and useful content for professional audiences. Contributed to 11 integrated marketing campaigns, 4 product launches, 7 gated assets, and 100+ blogs in 2 years at Ontra.

WORK EXPERIENCE 

Ontra (Legal Tech SaaS, 250+ Employees)

Senior Content Writer 02/2022 - Present

  • Content Strategy: Identify content clusters and individual topics based on key personas, industry trends, and customer pain points; coordinate with an agency to implement SEO keywords and topics. 

  • Content Production: Oversee content development for blogs, white papers, and guides; publish content via WordPress; support lifecycle marketing, ABM campaigns, and other demand gen efforts with landing page, email, and ad copy. 

  • Content Distribution: Write emails and ad copy for nurture campaigns; co-manage the LinkedIn organic promotion calendar with a freelance social media manager. 

  • Project Management: Assign and track content planning and production in Asana; track project progress in a DACI framework. 

  • Research: Partner with internal subject matter experts; track industry news and trends.  

  • Analytics: Review key content metrics to optimize blog assets for demo requests and form fills and identify topics for updates or further development.  


Langley Legal Writer

Independent Legal Content Writer 09/2015 - 01/2022 

  • Researched and wrote about complex legal issues in blogs, magazine articles, white papers, and case studies for law firms, legal publications, and legal tech companies. 

  • Wrote & SEO-optimized thousands of blogs to drive leads for small and mid-size law firms. 

  • Noteworthy customers included ALM Media, Best Lawyers, U.S. News & World Report's Lawyer Directory, and National Jurist and PreLaw Magazines. 


Brafton (Global Content Marketing Agency, 200+ Employees)

Assistant Content Manager 02/2014 - 08/2015 

  • Oversaw three to five writers' and editors' workloads, monitored daily content production, and reported monthly content production. 

  • Deployed and monitored content marketing strategies for editorial clients; acted as sole day-to-day contact for up to 12 clients. 

  • Coordinated with internal departments to ensure timely delivery of graphics and video products. 


Senior Writer 

  • Established a comprehensive debriefing template to streamline writer transitions and enhance client history documentation, boosting efficiency and client satisfaction.

  • Developed content calendars and wrote blogs, white papers, landing pages, case studies, and other marketing materials to drive clients' SEO and business goals.

  • Acted as primary contact for numerous clients, ensuring consistent communication and client satisfaction with editorial products. 

SKILLS 

Technology: Asana, ClickUp, GSuite, Knotch, Krayon, Slack, Trello, WordPress, Wrike, Zoom 

Content Marketing: Blogs, Case Studies, Content Development, Integrated Campaign Planning, Long-Form Content, Search Engine Optimization (SEO), White Papers 

EDUCATION 

J.D., University of Illinois Chicago School of Law 

B.A. in Philosophy, Northern Illinois University