Victoria E. Langley

Chicago, Illinois • victoria.langley@gmail.com • linkedin.com/in/victoriaelangley/

Content Marketing Manager 

Highly organized content marketing leader with 12 years of experience, including four years in a fast-growing B2B SaaS company. Confident in managing competing priorities and executing in ambiguous environments. Builds strong relationships with cross-functional stakeholders and SMEs. Familiar with using GenAI and LLMs to support content research and production.

WORK EXPERIENCE 

Ontra (AI Private Markets SaaS, 400+ Employees)

Senior Content Strategy Manager 01/2025 - Present

  • Own content strategy and creation from ideation through execution. Produce guides, articles, newsletters, infographics, social media posts, and other marketing materials with a consistent brand voice. Communicate content strategy and calendar to marketing leadership.

  • Create and optimize content to improve SEO rankings. Formulate and implement SEO strategy in collaboration with the Growth team. Gained 21 new Top 3 and 19 new Top 10 keywords in H2 2025, increasing visibility by 8%. Report SEO results monthly.

  • Launch Ontra’s first GEO strategy with Growth. Responsible for devising and executing experiments to improve LLM visibility. First prompt-specific article became Ontra’s top URL used by LLMs within 30 days of publication. Report on GEO results monthly.

  • Own organic social media strategy, calendar, and content production. Increased LinkedIn followers by 75% in two years. Launched Ontra's LinkedIn newsletter, reaching 4,000+ subscribers and averaging a 40% email open rate within six months. Manage a social media copywriter (independent contractor).

  • Drive cross-functional collaboration. Launched Ontra’s first Content Council with Product, Sales, Customer Success, and Strategy stakeholders. Head a collaborative effort with R&D and Engineering teams to ideate and publish technical written and video content.

  • Track and analyze organic content performance metrics, reporting to marketing leadership on a monthly basis.

Senior Content Writer 02/2022 - 12/2024

  • Launched and maintained Ontra’s first editorial style guide, improving the consistency of Ontra’s style and tone across marketing materials. 

  • Oversaw blog and guide development from ideation through execution, and published blog posts via a content management system. 

  • Supported lifecycle marketing, account-based marketing (ABM) campaigns, and other demand generation efforts with landing page, email, and ad copy. 

  • Collaborated with an external agency to implement SEO strategy.

  • Managed the organic social media calendar and production. Increased LinkedIn followers by 34%, unique page views by 81%, and engagement rate by 275% in 2024.

  • Assigned and monitored project progress via a decision framework.

  • Reviewed content performance metrics to optimize blog posts for demo requests and form fills and to identify topics for updates or further development. 



Langley Legal Writer (Self-Employed)

Independent Legal Content Writer 09/2015 - 01/2022 

  • Researched and wrote about complex legal issues in blogs, magazine articles, white papers, and case studies for law firms, legal publications, and legal tech companies. 

  • Wrote & SEO-optimized thousands of blogs to drive leads for small and mid-size law firms. 

  • Noteworthy customers included ALM Media, Best Lawyers, U.S. News & World Report's Lawyer Directory, and National Jurist and PreLaw Magazines. 


Brafton (Global Content Marketing Agency, 200+ Employees)

Assistant Content Manager 02/2014 - 08/2015 

  • Oversaw three to five writers' and editors' workloads, monitored daily content production, and reported monthly content production. 

  • Deployed and monitored content marketing strategies for editorial clients; acted as sole day-to-day contact for up to 12 clients. 

  • Coordinated with internal departments to ensure timely delivery of graphics and video products. 


Senior Writer 

  • Established a comprehensive debriefing template to streamline writer transitions and enhance client history documentation, boosting efficiency and client satisfaction.

  • Developed content calendars and wrote blogs, white papers, landing pages, case studies, and other marketing materials to drive clients' SEO and business goals.

  • Acted as primary contact for numerous clients, ensuring consistent communication and client satisfaction with editorial products. 


SKILLS 

Technology: AirOps, Asana, Canva, ChatGPT, ClickUp, Crayon, Dropbox, Gemini, GSuite, Highspot, Knotch, Peec AI, SEMRush, Slack, SquareSpace, Trello, WordPress, Wrike, Zoom

Content Marketing: Blogs, Case Studies, Content Development, Generative Engine Optimization (GEO), Guides, Infographics, Integrated Campaign Planning, Large Language Model (LLM) Prompt Engineering, Long-Form Content, Newsletters, Search Engine Optimization (SEO), White Papers 


EDUCATION 

J.D., University of Illinois Chicago School of Law 

B.A. in Philosophy, Northern Illinois University