Victoria E. Langley

WORK EXPERIENCE 

Ontra (AI Private Markets SaaS, 400+ Employees)

Senior Content Strategy Manager 01/2025 - 06/2026

  • Owned Ontra’s editorial calendar and content strategy to increase organic traffic, lead generation, and brand awareness. Aligned content initiatives with marketing and KPIs.

  • Oversaw content production, multi-channel content distribution, and content repurposing.

  • Implemented SEO/GEO strategy in collaboration with the Growth team. Optimized content for search visibility and lead generation. Monitored LLM visibility, share of voice, and citations. First GEO-optimized article became Ontra’s top URL used by LLMs within 30 days of publication.

  • Managed organic social media strategy and publication. Increased LinkedIn followers by 75% in

    two years. Launched Ontra's first LinkedIn newsletter, reaching 5,000+ subscribers and averaging a 40% email open rate within six months.

  • Led cross-functional content efforts, including with R&D and Engineering teams to ideate and publish technical content.

  • Managed agency and freelance relationships.

  • Monitored and reported organic content performance metrics on a monthly basis.

Senior Content Writer 02/2022 - 12/2024

  • Launched and maintained Ontra’s first editorial style guide, improving the consistency of Ontra’s style and tone across marketing materials. 

  • Oversaw blog and guide development from ideation through execution, and published content posts via a content management system. 

  • Supported lifecycle marketing, account-based marketing (ABM) campaigns, and other demand generation efforts with landing page, email, and ad copy. 

  • Assigned and monitored project progress via a decision framework.

  • Reviewed content performance metrics to optimize blog posts for demo requests and form fills and to identify topics for updates or further development. 

Independent Contractor

Writer & Strategist 09/2015 - 01/2022 

  • Researched and wrote about complex legal issues in blogs, magazine articles, white papers, and case studies for law firms, legal publications, and legal tech companies. 

  • Wrote & SEO-optimized articles to increase organic traffic and drive leads for small and mid-size law firms. 

  • Noteworthy customers included ALM Media, Best Lawyers, U.S. News & World Report's Lawyer Directory, and National Jurist and PreLaw Magazines. 


Brafton (Global Content Marketing Agency, 200+ Employees)

Assistant Content Manager 02/2014 - 08/2015 

  • Oversaw three to five writers' and editors' workloads, monitored daily content production, and reported monthly content production. 

  • Deployed and monitored content marketing strategies for editorial clients; acted as sole day-to-day contact for up to 12 clients. 

  • Coordinated with internal departments to ensure timely delivery of graphics and video products. 


Senior Writer 

  • Established a comprehensive debriefing template to streamline writer transitions and enhance client history documentation, boosting efficiency and client satisfaction.

  • Developed content calendars and wrote blogs, white papers, landing pages, case studies, and other marketing materials to drive clients' SEO and business goals.

  • Acted as primary contact for numerous clients, ensuring consistent communication and client satisfaction with editorial products. 


SKILLS 

Technology: AirOps, Asana, Canva, ChatGPT, Claude, ClickUp, Dropbox, Gemini, GSuite, Highspot, Knotch, Peec AI, SEMRush, Slack, SquareSpace, Trello, WordPress, Wrike, Zoom

Content Marketing: Answer Engine Optimization (AEO), Blogs, Business-to-business (B2B), Case Studies, Content Development, Generative Engine Optimization (GEO), Go-to-Market (GTM) Strategy, Guides, Infographics, Integrated Campaign Planning, Large Language Model (LLM) Prompt Engineering, Long-Form Content, Multi-Channel Marketing, Newsletters, Search Engine Optimization (SEO), White Papers

EDUCATION 

J.D., University of Illinois Chicago School of Law 

B.A. in Philosophy, Northern Illinois University